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Electronic bookkeepers will get a bigger slice of the NFL’s digital revenue, with teams paying the league for the rights to their bookkeeping software, league officials said Monday.
“I think it’s an appropriate place for us to go,” NFL Vice President of Football Operations Jeff Ireland said in a conference call with reporters.
“We’re trying to figure out what is the best place to invest the money in to help us grow the business, so we’ll continue to look for ways to expand the business.”
The NFL and its digital partners, including Amazon and Netflix, have invested in a number of bookkeeping tools to help the league track players’ transactions and provide more detailed analytics.
Ireland said the league is not actively looking to acquire a new bookkeeping platform, but he noted that he and the league’s chief bookkeeper, Jim Phelan, are discussing ways to use technology to help track players and other personnel.
Ireland also said the NFL is looking at digital platforms to help with player tracking and other player safety issues.
“There are lots of tools out there to help players,” he said.
“And we have the opportunity to really invest in the technology to be able to get to the point where we can provide a better experience for our fans and the fans around the league.”
The league and its partners are working on an algorithm to automatically generate digital books for every player, according to Ireland.
The league has been using an algorithm for about a year to identify which players need a bookkeeper’s attention.
The NFL is using the same algorithm to determine which teams need bookkeepers’ attention, as part of a partnership with the publisher to create digital books.
Ireland added that the league has “a lot of work ahead of us” on its bookkeeping products, but added that it is “excited” to be working with Amazon to help develop and deliver more digital bookkeeping solutions.
The New York Times first reported the news of the bookkeeping deal.